Food drives require a lot of advertising and planning, which is why it is recommended that you select a date at least 4 weeks in advance. By giving yourself plenty of time, you’ll have the opportunity to determine all of the logistics involved. Having a specific purpose also helps you to identify your target audience.
Which Theme Works Best for You?
Selecting a theme is easy once you narrow down your options. Are you linked in to a local event like a football game? Connect with the marketing team and ask to have your food drive included in the advertising. Do you have a large staff at the company you work for? Work with your supervisor to plan a longer running drive (2-4 weeks) to give everyone a chance to donate. Encourage management to offer incentives for employees who join in.
Another option is to have a local business donate prizes for a raffle contest; one example is the October food drive in Michigan, Boo! for Hunger. Creating a destination will draw people to your event. If you are thinking about something that involves mothers, give them a reason to bring their children.
If You Feel Lost, Consider Other Options
Sometimes, it is hard to make a decision. However, there are plenty of ways to hold a food drive. Think about the relationships you already have or would like to make. It is best to build rapport with people before asking them to help promote an event. If you are still unsure about the best approach, sit on it for a while until you have made stronger connections with others.
Get on social media and volunteer for other events to demonstrate that you are willing to reciprocate. Once you get to know people, they will be much more willing to support your efforts. Not everyone will be open to helping you, but the more you give, the more you’ll get.
