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Snap, Crackle, Post: Our Guide to Social Media

Congrats on teaming up with Move For Hunger in the fight against hunger! We’re so happy you’re here.

A really great and easy way to share the incredible work you’re doing with your customers and clients is to post your impact fighting food insecurity on your social media accounts!

Here are some top tips to help get you started or enhance what you’re already doing. 
 

Top Photo Tips

Wondering how you could take awesome pictures you can share with Move For Hunger? 

Whether you are a mover, volunteer, or Move For Hunger partner, we’d love to share the pictures you take the next time you host a food drive, fundraiser, or help move food during a transport!

1. Portrait Mode: If your phone or camera has the capability to use portrait mode, make sure to utilize it! It's a quick and easy way to instantly upgrade your photo quality.

2. Strike a Pose: Whether you're taking a group photo or a selfie, planning a fun pose will add a little spice to your picture! Some examples of poses could be raising your arms or even pointing to the filled food truck or displaying food donations.

3. The More Pictures, the Better: We love to see the moments captured from transportations and events we do not attend. Taking various good-quality photos during your next move or food drive will make everyone feel engaged! Plus you never know when someone will be blinking, so the more, the better. 

4. Get video too! Getting video content offers a lot in terms of versatility. You can grab still photos from the video, and can also use the video to showcase an event or food drive in a fun way with your audience.

Check out more tips for taking high quality pictures here, and share the photos you take with us here!

Below, you can check out a slideshow of awesome pictures sent in from our network!

Example Social Media Captions

Coming up with captions for posts doesn’t have to be time consuming! Here are a few standard ones you can use to share about a food drive or fundraiser you’re hosting:
 

  • Hunger affects every community in every state of America.

    That’s why we’re hosting a (campaign name) food drive to provide meals to those in need! Bring in non-perishable donations to (address) from (date) to (date) and join the #fightagainsthunger!
     

  • Did you know more than 34 million Americans, including 9 million children, go to bed hungry each night? 

    Donate to my fundraising page and help! Move For Hunger provide meals to hungry children and families across North America! Visit here to donate now: (insert your classy link here). 
     

  • We're teaming up with Move For Hunger to fight hunger in our community. 

    Every donation counts, whether it's a can or a case. Bring in non-perishable donations to (address) from (date) to (date) and join the #fightagainsthunger #FoodDriveForChange #MoveForHunger #CommunityStrong
     

  • Join us in our fundraising efforts to combat hunger and create positive change. 

    Together, we can turn compassion into action. Visit here to donate now: (insert your classy link here). #FundraiserForChange #MoveForHunger #TogetherWeCan


Frequently Asked Questions:

1. How do I use hashtags, tagging, and/or mentions?

When sharing your impact on your social media, tag/mention any associations your company is part of, as well as others involved in the event (like the event organizer, movers, apartment community). This helps your post reach an even wider audience and showcase your involvement in the fight against hunger.

Additionally, make sure to Move For Hunger in your posts! We’re always happy to reshare, like, and comment. We’re on Instagram, LinkedIn, Twitter, Facebook, and TikTok, and our username is @moveforhunger.

Hashtags are an easy way for social media users to find specific types of content. For example, if someone wanted to look for movers near Phoenix, they may search #phoenixmovers on their social media account to see local companies.

The best hashtags to use are those that relate to your industry, product, and target audience. 

It’s also a good idea to use location specific hashtags. Since Move For Hunger is based out of Neptune, New Jersey, we might use #neptunenewjersey. Also, opt for business specific hashtags. If you’re part of our transportation program, you could use #moversinsanfrancisco or #(yourcompanyname).

Here are some of our favorites to use:

  • #moveforhunger
  • #fightinghunger
  • #fightagainsthunger


2. What is a collaborative post on Instagram?

Great question! Instagram has a really cool feature that allows social accounts to add other social accounts as “collaborators” to your posts and reels. This means that the social posts show up on both account’s feeds and profile, which helps reach an even wider audience.

You can only add collaborators (yes you can add more than one!) when posting natively in the app, and the accounts added as collaborators have to accept the post in order for it to also show up on their feed and profile.

Move For Hunger loves to collab on Instagram posts, so when posting about an event, food drive, fundraiser, etc with us, make sure to add us as a collaborator!

3. How does posting on social media benefit our business?

Social media marketing might seem like a low priority for your company, but did you know it can actually help you connect with your customers, increase awareness about your brand, and boost your leads and sales?

90% of social media users have already connected with a business or brand through their preferred platform. What does that mean? That your audience is looking for you on social media! Being active on social media means you get to showcase all the awesome things your company is doing to prospective customers and clients.

4. Are there any tools we can use to be more efficient?

Social media can be time consuming without the right tools, especially if you’re a small business without a marketing team.

Scheduling your posts is a great way to set it and forget it! Many social media scheduling tools, like Buffer and Later, have a free tier you can choose. All you have to do is link your accounts, add in graphics and copy, and choose when you’d like the post to be published.

Additionally, Creator Studio for Facebook and Instagram has a built-in scheduling tool with a planner, content hub, and you can track your analytics all in one place - and the best part is it’s all free!

If you know you want to post to your social media platforms a few times a week, set aside 1-2 hours to batch create content and schedule to be posted throughout the week!

5. How do we share about our impact without seeming braggy?

When you’re a hunger fighting hero, you deserve to brag! Your company is doing something incredible - providing meals to millions of hungry Americans. 

Consider the upside it could have when your current and potential customers or clients see that your company gives back to their local communities. We know you want to stand out from your competitors - what better way to do that than showcasing how much you care for those in need?
 

Using Canva & Leveraging Move For Hunger’s Ready-To-Use Designs

We know posting to social media can seem like a daunting task, but it’s easy with the right tools! That’s why we’ve prepared some assets for you to use. 

Your Move For Hunger contact has access to customizable graphics for all of our campaigns that will help you promote your food drives and fundraisers.

Here’s a step-by-step tutorial to guide you through creating your own social media graphics:

1. First, click on canva link that was sent to you by your Move For Hunger contact. If you have a Canva account, all you have to do is click “Use Template”, and it will open a copy in your projects. 

  • If you don’t have a Canva account, it’s super easy (and free!) to make one.


2. Once you’ve opened the template, you’ll see a quick guide to using our Canva templates. Continue scrolling through the rest of the graphics and choose which one(s) you want to use.

3. Each graphic is customizable to your company. Insert your preferred pictures where available, and don’t forget to include your logo in the sections that say “insert logo here”.

4. Once you’ve finished customizing your graphic, all you have to do is press “share” in the top right of your screen, then click “download” in the menu option. There, you can download your image as a png or jpg (make sure to click one), and post to your social accounts!

If you ever need help with graphics or copy, reach out to your contact at Move For Hunger and we’ll get you everything you need.

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