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How to Thank Your Donors

April 12, 2017

You've started your fundraising campaign and already started to get donations in -- fantastic! While you may think that the initial ask to your donors is the most important, thanking them is equally essential. Whether it be electronically, on paper, or in person, recognizing your generous donors is crucial. Here's a few ways to show your appreciation to each and every one, no matter the amount.

Online

For most fundraisers, social media is king. It's where most people get their daily dose of news, funny cat videos, and catch up with friends and family. It's also a great place to call out the incredible generosity of your donors, one by one. After each donation, make sure you tag them, highlight their charitable contribution and include a personal note if possible. Not only does it show your appreciation, it can encourage other social media followers to donate as well.

Paper

Even though everything seems be electronic these days, there's still no substitute for a good thank you note. Be more personal by taking the time to hand write a note and send old fashioned snail mail. Or, if you're more of a picture kind of person, make photo cards of you at the finish to send out after your campaign. Either way, it shows you put in effort to recognize their thoughtfulness.

Speak Up

Whether it be on the phone or in person, hearing the gratitude in someone's voice is always refreshing. For the larger donors, maybe treat them to a coffee or a drink to express your appreciation. Regardless of the amount, any donor would like to hear a "Thank You" and be kept up to date on your training and fundraising progress. Also, make sure you update them on Move For Hunger's latest projects - people always like to know their donations are going to good use.

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Inflation & food insecurity are on the rise

Cuts to SNAP benefits and inflation have had a devastating economic impact and filled the lines at food banks and pantries across the country. More than 47 million Americans including 1 in 5 children are struggling with food insecurity and do not know where their next meal is coming from. 

For people of color and other minorities, the situation is even worse. Hunger disproportionately affects the Black population, the Latinx community, LGBTQ+ individuals, and more. 

USDA TERMINATES FOOD SECURITY REPORT 

September 22: The USDA announced termination of future Household Food Security Reports USDA, which had tracked hunger nationwide for nearly 30 years. The most recent data revealed that one in seven households — 47.4 million people, including 13.8 million children — were food insecure. For more than three decades, the report was been the gold standard for measuring whether a household lacks consistent access to enough food for an active, healthy life. “Eliminating data collection strips away the evidence that proves these programs work, where investment is needed, and who is being left out,” Crystal FitzSimons, president, Food Research & Action Center said in a statement.

Read more on the cancellation of food insecurity survey

 

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