How to Use Facebook to Promote Your Food Drive

February 24, 2017

One of the best ways to promote your food drive is by utilizing Facebook. It's an easy way to reach a lot of people and, best of all, its free.

A great tool to use is Facebook Events. When creating an event be sure to include details on the event page such as the date, time, and location of your food drive. It's also important to include information about hunger in your area and explain why making a donation is so important. Be sure to visit Feeding America's Map The Meal Gap for hunger statistics in your state, county, or congressional district. If you've set a goal for your food drive, challenge your community to help you reach it.

Once you've created an event page, be sure to invite local organizations and companies to participate. Invitations are a great way to spread the word about your food drive, and RSVPs will help you determine what kind of turn out you can expect.

Be sure to make your page visually attractive. People will be more likely to check your event page if it is nicer to look at. If you host a food drive with Move For Hunger, our Graphics team will create a flier that you can use a cover image. Be sure to check out our Visualize Hunger page for infographics that you can share to help educate your followers about hunger and food waste.

Leading up to the event, post updates on the page, and encourage your guests to invite their friends and family. After the event, be sure to share photos, thank your donors, and let everyone know how much food you collected.

Ready to get started? Great! We can start planning your food drive today.

Categories: Food Drive Tips
Tagged with: Facebook